“I learned everything by experience.”
The life of a MMA matchmaker is by and large a thankless job. While fans cheer or boo the athletes in the cage or ask the promoter/figurehead of a promotion for free tickets or an autograph the matchmaker goes largely unnoticed. But it is the matchmaker that is the kingmaker, the puppeteer who is pulling the strings off camera and away from the bright lights. He is the one who is assembling the card and making sure the fighters are licensed and medically cleared to participate. Along with a good marketing and branding strategy, no single person is more responsible for the success or failure of a promotion than the matchmaker. For Arias Garcia, the matchmaker of Cage Fury Fighting Championship (CFFC), the opportunity to put together fights comes after a long time of paying dues.
“In 1993 my dad rented UFC 1 and I’ve been a fan ever since. Several years ago, I started writing for the Courier Post a newspaper in New Jersey. I was an editor in the sports section and surrounded by a lot of old school guys who thought that boxing was the premier combat sport. Pretty much everyone felt that MMA was a bunch of human cockfights and barbaric,” explained Garcia.
“Every week I would ask them [bosses] if I could write a story on MMA and after being told ‘no’ a bunch of times, they finally let me do it. I wrote the story on a high school buddy of mine, Nick Catone, the 135-pounder. I received a lot of good reviews and compliments about it. After that, they let me cover more MMA in New Jersey and my first show was Euphoria – Russia VS USA. That’s where I met my mentors Miguel Iturrate and Shu Hirata. Miguel took me under his wing after that first show and I worked with him for MFC and then Bodog.”
As fighters will tell you there are a lot of days that are less than glamorous in this sport and for people that run the operations of a show, it is no different. Nobody starts out on top. “At first I was the gopher guy. I would take fighters to go get their medicals done, drive fighters here and there. Then I became a writer for Miguel’s website, ADCC News. That led to more opportunities in writing, I wrote for MMA Weekly, Inside Fighting and finally I got the gig with Sherdog,” said Garcia.
“Through all of that, I’ve stayed in the loop with MMA in New Jersey and CFFC president Rob Haydak wanted me to be part of the company. But for me, I felt like I had paid my dues and didn’t want to do what I had already done. I explained to him that I had been to almost every MMA show in New Jersey for the last couple years and that I was familiar with all of the guys.” Garcia talked with the CFFC executives about his experience and credentials and explained what he could bring to the resurrected organization. He was given the role of CFFC matchmaker, his first matchmaking job, and it’s been a position in which Garcia has thrived in.
For Garcia, the role as CFFC matchmaker has been a nice addition to his other professional gig. “I’m a child abuse investigator and have been one for the last seven years. I love my job. I love helping out families and helping out children. I just got my Master’s degree in Social Work from Rutgers University. I don’t know if I could ever quit my full-time job because I have a passion for helping children. I have a pretty flexible schedule that allows me to do what I have to do for CFFC. I can make the phone calls and send the texts and get things done during the day, so it’s a great situation.”
CFFC 9 – Beach Brawl, broadcast exclusively on Internet pay-per-view through the GFL Combat Sports Network at GFL.tv, will be the promotion’s fourth event that Garcia has served as matchmaker (all in 2011) and this could be the best show yet. The Tri-State area has always been a hotbed for mixed martial arts and the main event at Beach Brawl is a pay-per-view worthy fight.
“The fight that excites me the most is our lightweight title fight between John Cholish and Jameel Massouh. John is a highly regarded prospect and a lot of people are saying he’s one or two fights away from the UFC. He’s coming off of a Strikeforce victory where he won by knee bar. When we had the opportunity to get him we jumped at it. When we signed him we didn’t want to give him an easy fight. We wanted to find the toughest guy we could get,” replied Garcia.
After Cholish’s first opponent, ROC Lightweight Champion Milkhail Malyutin, dropped out of the fight due to injuries, Garcia went to work to find a formidable opponent and one that would do honor to the position on the card as main event as well as fighting in a CFFC title fight. He found WEC and Bellator veteran fighter Jameel “The Real Deal” Massouh who sports a record of 22-8. “We’re honored that John took the replacement on such short notice and that Jameel stepped up too. We’re excited about the matchup and think it’s going to be a great fight, a great main event.”
For a matchmaker, finding late replacements is only part of the job. You have to get those fighters licensed to fight, and in a state as well regulated as New Jersey that is no small task. Led by Nick Lembo, Counsel for the New Jersey State Athletic Control Board (NJSACB), New Jersey paved the way for MMA regulation back in 2001 and adopted a set of rules that later became known and accepted as the Unified Rules of MMA. “Nick Lembo and his group are for fighter safety. You need more than blood work and a physical to be licensed in New Jersey. In New Jersey, you need blood work, physical, EKG, eye test and MRI. As a matchmaker you have to rely on dependable managers and dependable fighters to follow through and get all of this stuff done,” explained Garcia.
“My goal is to make CFFC the best show in New Jersey and the best show on the East Coast. I want to make each show that I matchmake a better show than the last one. I just want to put on as many good fights as I can with CFFC and I think we are well on our way to doing that. I want to help CFFC grow; they have treated me great and have been really good to my family. This is where I want to be.”
With the rebirth of CFFC along with such shows as Ring of Combat (ROC), New Jersey and New York fight fans have quality MMA organizations in their neck of the woods that run monthly events and are leading the way for the next generations of UFC superstars. These shows are the lifeblood of the sport and need to be and stay successful for the sport to continue to grow. A sentiment Garcia agrees with. “Keep supporting the sport and your local shows. Without the local events, guys don’t get to go to the UFC. Look at Frankie Edgar. He was fighting on the local shows out here in New Jersey and now he’s the UFC Lightweight Champion.”